Brand essence videos are an awesome way to show a brand's personality and values in a short and impactful video. In my film editing class, VST, we made a brand essence video for Shea Moisture using clips we found online. It was cool to see how we could tell their story without filming anything ourselves. This project really highlighted the importance of brand essence videos in building brand awareness and loyalty.
*voice narration done by yours truly
team: Will Russell & Yousef al-sarif